Over 50% of the world’s population is under 30-years-old
96% of them have joined a social network
Facebook tops Google for weekly traffic in the U.S.
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social
media
Years to Reach 50 millions Users: Radio (38 Years), TV (13
Years), Internet (4 Years), iPod (3 Years)…
Facebook added over 200 million users in less than a year
iPhone applications hit 1 billion in 9 months.
We don’t have a choice on whether we DO social media, the question
is how well we DO it.”
If Facebook were a country it would be the world’s 3rd largest
ahead of the United States and only behind China and India
Yet, QQ and Renren dominate China
2009 US Department of Education study revealed that on average,
online students out performed those receiving face-to-face
instruction
80% of companies use social media for recruitment; % of these using
LinkedIn 95%
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen Degeneres (combined) have more Twitter
followers than the populations of Ireland, Norway, or Panama.
Note I have adjusted the language here after someone pointed
out the way it is phrased in the video was difficult to determine
if it was combined.
50% of the mobile Internet traffic in the UK is for Facebook…people
update anywhere, anytime…imagine what that means for bad customer
experiences?
Generation Y and Z consider e-mail passé – some universities have
stopped distributing e-mail accounts
Instead they are distributing: eReaders + iPads + Tablets
What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
The #2 largest search engine in the world is YouTube
While you watch this 100+ hours of video will be uploaded to
YouTube
Wikipedia has over 15 million articles…studies show it’s more
accurate than Encyclopedia Britannica…78% of these articles are
non-English
There are over 200,000,000 Blogs
Because of the speed in which social media enables communication,
word of mouth now becomes world of mouth
If you were paid a $1 for every time an article was posted on
Wikipedia you would earn $1,712.32 per hour
25% of search results for the World’s Top 20 largest brands are
links to user-generated content
34% of bloggers post opinions about products & brands
Do you like what they are saying about your brand? You better.
People care more about how their social graph ranks products and
services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people that can TiVo ads do
Kindle eBooks Outsold Paper Books on Christmas
24 of the 25 largest newspapers are experiencing record declines in
circulation
60 millions status updates happen on Facebook daily
We no longer search for the news, the news finds us.
We will non longer search for products and services, they will find
us via social media
Social Media isn’t a fad, it’s a fundamental shift in the way we
communicate
Successful companies in social media act more like Dale Carnegie
and less like Mad Men Listening first, selling second
The ROI of social media is that your business will still exist in 5
years
Bonus: comScore indicates that Russia has the most engage social
media audience with visitors spending 6.6 hours and viewing 1,307
pages per visitor per month – Vkontakte.ru is the #1 social network
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